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“Perform Your Best Under Pressure
— Guaranteed!”

Dear Friend,

This Is An Open Letter to An Athlete or Coach Who Wants More Mental Toughness

I have a few questions for you. Please be brutally honest when you answer…

Have you ever worked really hard to prepare for a peak performance
– I mean with 100%
preparation —
only to wake up the day of your
event feeling
scared to compete?

Worse, you had every reason to be confident, and didn’t know why you felt this way?

In your mind, you knew you were good enough, but for some reason, you couldn’t summon the confidence you needed, and ended up being passive when you competed. Here’s another one…

Have you ever started out confident, aggressive, and with the
right game plan only to encounter problem after problem such

Pretty soon, despite your initial confidence, you got that sinking
feeling in your stomach that today just wasn’t your day?

Of course, the worst part was that you thought you had the mental toughness to perform until these things crept up on you. And finally:

Have you ever under-performed…whether it was due to fatigue,
a surprising opponent, or simply a sub-par effort on you part…
and then found yourself struggling to re-gain your motivation
and confidence before your next event?

You were trying to re-group using positive thinking, yet you continued to feel doubt? And, your coach kept giving you technical corrections, only making you feel worse?

OR: Have you ever coached an athlete or team of athletes who, despite being familiar with sports psycholgoy, were clearly having this experience?

I’m guessing when one of these things happened, your Dad, coach, or friends said things like, “You need to be more positive. You just need to believe in yourself.”

Or they said, “Don’t worry about it. You’ll do better next time.” But no matter what they said, you kept thinking about it.

In fact, these failures really ate you up inside. And I’ll bet the reason why it got to you was that you were secretly worried that your performance and lack of mental toughness had something to do with you (and not just the circumstances you faced).

Possibly to this day you still have the feeling that there was something amiss with your or your athletes’ mental skills, and that your results could have been different…and if you would have known the RIGHT sport psychology approach to take, things would have turned out differently.

Unfortunately, you’re probably right. Chances are your mental toughness did have something to do with your disappointing performance, and things probably would have turned out differently if you would have known how to deal with the situation.

You can prevent these situations from happening to you and reach your potential as an athlete…if you know what to do when it comes to sports psychology…

The Secret to Performing Your
Best Under Pressure

The main issue here, and the thing blocking you, is that mental toughness and confidence are not easy subjects to understand. Just being a talented athlete or coach doesn’t mean you’ll instantly know how to shine under pressure in your biggest events.

Just because someone tells you to ‘believe in yourself’ doesn’t mean you can do it instantly. Of course, these people have good intentions. They’re trying to make you feel better.

But they’re accidentally making the situation worse by telling you to believe in yourself, because it doesn’t help. It only makes you feel worse because you question your mental toughness.

This situation is MOST dangerous when you don’t catch it early enough…the next thing you know, it’s too late to stop yourself from choking. Let’s face it, there’s nothing worse than figuring out your (or your athletes’) confidence is in trouble the day of the event. It’s hard enough to qualify for big competitions…you can’t afford to blow them because you didn’t handle your mental game in advance.

You don’t want to risk another season (or longer) and take the chance of never reaching your potential just because you didn’t know how to perform your best under pressure.

There is some good news here. I believe there is something you can do about it.

You CAN learn how to have mental toughness and confidence under pressure. You can learn how to perform flawlessly in big events, no matter what.

How do I know this?

Because I AM an athlete. And I’ve experienced all the situations I just described to you—from both sides. From the side of a frustrated underperformer and from the side of a mentally tough athlete who (finally) managed to reach her potential.

After years of experiencing the frustration of choking under pressure, I decided to do something about it…and I embarked on a mission to find answers.

These answers didn’t come overnight. I spent several years carefully researching and applying different mental training strategies. Fortunately, my efforts did not go to waste. I went on to play for Team Canada for ten years, scoring the winning goals in the dying minutes of three World Championships. I tell you this not to impress you, but to impress upon you that mental toughness can be learned by me, by you, and by any athlete who applies himself.

For over 14 years now I’ve worked with thousands of professional and weekend athletes, just like you… helping them master mental toughness. I currently serve more than 3,752 online athletes in over 14 countries including Canada, New Zealand, Australia, Great Britain, and the United States. Olympic and National Team athletes in many sports including hockey, badminton, golf, speed skating, fencing, softball, figure skating, and curling have routinely paid $300 per session for private coaching. It’s since been my lifelong career.

Here’s what I discovered:

The 3 Deadly Mistakes Athletes Make Under Pressure Without EVER Realizing It…

Through my research and personal experience, I’ve found that these 3 mistakes are responsible for more failures in sport more than any other factor:

Mistake #1: Trying to Control Your Performance and Winning

Most athletes are obsessed with winning. They’re thinking about how to perform well and look good. They’re especially obsessed with not choking.

Maybe you’ve been there yourself.

I know I have. Many, many times.

The obsession with performing well and winning usually comes with another impulse: TRYING TO CONTROL – your confidence, your performance, and winning.

Here are some of the signs of an athlete trying to control:

• • He interferes with his technique rather than letting his body lead. If he’s a tennis player, he’ll try to guide and steer the ball, which messes up his strokes and erodes his game. If he’s a basketball player, he’ll try to ‘do it all himself’ and drive to the basket every time instead of reading the defense. If she’s a swimmer, she’ll focus on her opponent instead of executing her own race plan.

• • He pressures himself to be emotionally perfect. He wants himself to be calm, cool, and collected at all times, even when it’s natural for him to be a little nervous or frustrated. Anytime he isn’t feeling 100% confident, he becomes unglued about his mental game.

• • He pressures his teammates to play better, he pressures his coach to make changes, and he pressures officials to shape up. He takes his focus off the event and puts it on stuff he can’t control.

Mistake #2: Not Knowing How to Defeat Your “Demon”

Did you know that there is one thing that makes you lose your confidence more quickly than anything else—and that this stressor is completely unique to you?

While there are many stressors you can face in competition (a mistake, a bad start, negative coach), one of these affects you more than all of the others combined. I call this your “demon stressor”. Your demon is the stressor that will cause you to lose your confidence unless you have the proper mental toughness antidote for it.

Sadly, even confident athletes can fall victim to losing their confidence when their demon shows up. If you want to perform your best under pressure, figuring out what your demon is and defeating it is a MUST.

Let’s talk about Mistake #3…

Mistake #3: Over-Criticizing Yourself

Have you ever criticized yourself for getting frustrated or performing poorly?

You might find this shocking, but here’s the truth:

Frustration is not the problem. It’s perfectly natural to get mad if you’re under-performing. Also, briefly under-performing is Ok too. Sometimes an opponent out-smarts you or you get hit by a weird setback.

It’s how you CHANNEL your frustration that counts. Most athletes make the mistake of channeling their anger inwards, towards themselves. They over-criticize themselves in a way that’s destructive. This is the same thing as being too hard on yourself.

If this describes you, not only are you going to be on an emotional roller coaster when you compete, but you’ll be a bad student of your sport.

Here’s why.

As long as you are over-criticizing yourself, you cannot get to your good feelings about yourself.

When you self-criticize in a destructive way, you are creating shame. You are basically saying to yourself, ‘I’m not good enough.’

Unconsciously, you are assuming you cannot get the performance you want from yourself. This is based on a view of yourself that says, ‘I can’t do it.’

There is a better way to channel your frustration for better performance, and all champions know it…

Here’s How to Perform Flawlessly Under Pressure No Matter What

Wouldn’t it be heavenly to be able to predict you or your athletes’ performance in big competitions? To take the guesswork out of it? To know, beyond a shadow of a doubt, that you can trust yourself to deliver a peak performace on demand?

Would you like to learn how to trigger breakthrough confidence inside yourself before your event–and maintain it?

Wouldn’t it be nice to learn the proper psyche up method for guaranteeing yourself a killer start? All athletes know there’s nothing like a superior start to put them in a relaxed, confident state of mind. A great start takes the pressure off you and lets you have fun while competing.

Would you like to have an almost “unfair” advantage over all the other athletes when it comes to competing…including younger, athletic opponents and veteran, wily ones?

Are you tired of the stress of never knowing whether you or your athletes will “show up” on game day…race day…competition day?

Do you want to break free of the destructive cycle of shame that follows you when you choke? Would you like to escape the fear that you’ll never reach your true potential, and that your chances for lasting achievement are slipping away?

Do you ever feel underrated by your coach or teammates and wonder if you’ll get the recognition you deserve from them?
Are you tired of feeling so anxious before big events that you wish you could quit?

If you answered YES to any of these questions, I have some thrilling news for you…

I’ve put together the definitive mental toughness for sport guide that literally any athlete can use to help her perform flawlessly under pressure no matter what.

Your “Secret Weapon” for
Performing Under Pressure

I’ve taken the time to write down the core sports psychology tips I’ve learned and discovered in my new book in plain, easy-to-understand language. A good friend showed me how to publish the book online and make it available to you for instant download.

My new book is titled, “The Courage to Win in Sport: How To Perform Your Best Under Pressure.” It doesn’t matter if you are struggling to master the fundamentals of your sport or an Olympian, the secrets I will share with you will elevate your mental toughness to the next level immediately.

The best part of my book is that I’ve kept it simple and short, cutting out all the fluff and filler. Just easy, straightforward sports psychology guidance, with step-by-step instructions on how to perform under pressure with confidence and consistency.

I’ve decided to publish this manual as an ‘Ebook’ which means you can download it and start learning these secrets immediately, right from the comfort of your own computer.

You will earn a simple step-by-step mental toughness formula for shining under pressure so you can truly reach your potential in sport…these are not over-complicated, academic theories that take countless hours to learn…they are tried-and-true applied methods every athlete and coach should know and use.

Keep reading, and I’ll show you exactly what to do. It doesn’t matter if you are a recreational or elite athlete, the secrets I will share with you will elevate your game to the next level. I know these secrets work from personal experience. If you’re looking for the real path to breakthrough confidence – and to avoid the mental traps and mistakes most athletes make – this could be the most important information you’ll ever find.

The Secrets Your Competitors Hope You
NEVER Find Out…

Have you ever watched an athlete like Michael Jordan, Wayne Gretzky, or Tiger Woods put on a display of incredible mental toughness? Where this athlete showed a profound ability to stay in control and triumph when facing setbacks and adversity?

We’ve all seen it, and I’m sure you’ve personally demonstrated it many times in your athletic career, too.

But can an athlete display mental toughness consistently?

The answer is YES.

You might not have the physical skills of a Michael Jordan (or be seven feet tall), but you can learn how to play at the upper limit of your talent consistently – whatever that talent level is.

So, how does this happen? How do you develop the intangible mental toughness factor?

Well…as you can imagine…most athletes have never been taught this stuff…in fact, most athletes try not to think about their nerves. They just want their fears and frustrations to go away, and they want mental toughness to just happen.

Even if they wanted to learn mental toughness, they probably wouldn’t know where to go.

And that’s where I come in. When I set out to create this mental toughness guide, I made it my mission to find what REALLY works when it comes to peak performance under pressure…and discover how any athlete can train himself to cultivate it naturally in training and competition.

After I successfully applied these concepts to my own sport, I worked with thousands of elite and weekend warrior athletes…and I made some shocking discoveries…and realized some common things…

I noticed that successful athletes are not people who perform well under pressure. Nobody performs well under pressure. Successful athletes are people who create an internal climate for themselves in which they do not feel overwhelming pressure.

I saw that there was one distinct thing these champion athletes did to trigger unusually high levels of confidence and self-trust which paved the way to success in big events.

Each one of them also had a unique way of starting major events so they rarely found themselves “behind the 8 ball,” trying to come back…instead, they were completely psyched, right from the beginning.

They also had a way of dealing with coaches, teammates, opponents, and officials that created goodwill, trust, and respect, so their energy wasn’t being sucked dry by conflicts and petty jealousies.

Can You REALLY Learn Mental Toughness
In A Book?

I’m going to level with you.

I can’t give you mental toughness.

No one can. You develop mental toughness in training and competition.

What I can give you is something only a precious few athletes know, and that’s exactly HOW to approach training and competition so you become more mentally tough every time you compete.

Will it work for everyone?

Of course not. Mental toughness requires a bit of work to develop, and not everyone is willing to follow through.

But what if this knowledge gives you that one title, trophy, or medal you’ve always wanted? Or, what if this helps you really, truly have fun while competing? Or rescues your motivation from the brink?

What would that be worth to you?

What if there’s even a chance that this definitive guide can actually teach you how to be one of the top athletes or coaches in your sport? What if you can really learn how to be one of those athletes with the will to win, the kind who makes everyone around her better?

What would that be worth to you? A thousand dollars? Ten thousand? For most athletes and coaches I know, it would be priceless.

One thing is for sure: sometime soon, you’re going to be in a situation that demands the courage to win…and you’ll be very grateful you discovered these secrets.

Here Are Some of the Secrets You’ll Learn Inside
My Informative Book

**Warning: This book is not a re-hash of traditional sport psychology techniques such as goal-setting, visualization, or positive thinking.
It goes way deeper than most of these techniques and will literally
‘blow the lid off’ what you’ve been hearing for years…

• The Root Cause of Underachievement in Sport. There is a little-known, yet widely acclaimed breakthrough discovery in psychology in the 20th century that, for the first time ever, revealed the root cause of underachievement in sport. Armed with this powerful secret, you will be able to render yourself impervious to underachievement and ascend to never-before-imagined heights in your athletic career.

• Never Dread Performance Anxiety Again. Discover the strategy for expertly reducing performance anxiety in yourself, no matter what form it takes: nerves, passivity, or choking. Using this simple strategy, you will have the capacity to cure performance anxiety with lightening speed.

• GAME FACE. How to psyche up the day of competition using a dynamite pre-competition routine so you are relaxed, confident, and totally prepared to win.

• How to Deal with Adversity in Competition. Most athletes are not in control of their performance. If circumstances are good, they perform well; but when things don’t go their way, they tend to perform poorly. The very best athletes know exactly how to re-focus when bad things happen to them in competition. I will show you exactly how to identify your stressors and how to overcome them so you can stay on your “A” game no matter what.

• Three Giant Mistakes Athletes Make With Their Inner Game. Virtually every failure in sport can be attributed to one of three mistakes: trying to control the outcome, over-criticizing yourself, or getting blown away by a major distraction. If you suffer from any of these three mistakes, you will learn how to escape them once and for all.

• The Power of Being A “Tough Competitor” – How to steel yourself for certain highly charged, emotional competitive situations so you are ready when such confrontations come around (from hockey superstar Wayne Gretzky himself).

• How to Cure the Fear of Failure. The dilemma? It’s that most sport psychology ‘techniques’ for confidence (affirmations, positive thinking) pump you up temporarily, but the moment you stop using them, the fear comes back. This is because these ‘techniques’ do not address the root cause of fear and low confidence. You will finally learn the real antidote to fear and how to use Olympic sprinter Michael Johnson’s sneaky trick for curing it when the pressure seems unmanageable. You won’t believe the inner security this knowledge will provide.

• Why Positive Thinking Is Overrated. If you are haunted by self-limiting beliefs such as ‘I can’t’, or ‘I’m not enough’, there’s a reason…and it IS curable using a radical alternative to positive thinking.

• The Magic of ‘E.V.’ – Every top performer uses this technique to restore momentum when his confidence, motivation, and discipline temporarily falter. This magical technique astonishes even the most cynical of cynics by injecting them with surprising energy and confidence.

• Mark Tewksbury’s mental secret for capturing an Olympic gold medal in swimming (it will surprise you!)

• Professional musician John Molo’s method for laughing at negative emotions when the pressure is on (that he learned playing the Grammy awards!)

• A 5 minute exercise that you can use to identify your “demon” – your demon is the one stressor that causes you to lose confidence in competition. Use this knowledge to put together a devastatingly powerful plan for defeating your “demon” when it shows up in competition.

• The REAL reason why ignoring fear causes you to choke, and what Olympic swimmer Alex Bauman did to erase self-doubt and win a gold medal.

• What to do when you’ve suffered a traumatic defeat that seems unbearable (Trust me. This is a situation you must address or risk choking again and again).

• The key to preparing for the unique stressors and distractions of high level competitions you’ve never faced, such as provincial, national, and Olympic championships – from Jan Betker, Olympic curling champion.

• The “enemy of confidence” that will gradually eat away at your belief in your ability through the grind of competition…no matter how skilled and accomplished you are.

• And much, much, much more…

Here’s just a few of the great results athletes and coaches have had after using principles from The Courage to Win…

“Lisa delivers your training at the exact level you need.” Genuine confidence is an absolute necessity if you want to reach your potential. I’ve worked with Lisa as a personal mental toughness coach and have accessed Lisa’s talents in training teams I have coached. Lisa’s work is very effective because she delivers the training at the level the clients need…and it’s the type of training that you take with you and use on a daily basis towards success. Shannon Miller, Olympic Coach, Women’s Hockey “This course is changing me…I am growing.” This course is changing me. It is changing everything about my life. I have learned how human beings work…not just in sport but in life in general. I have taught my family about the things you teach me. They are mesmerized by what I read them. To understand human emotion changes the way I think and look at myself, and others around me. I am growing. Leah Hepner, Figure Skating “Lisa teaches you skills you can use right away.” Mental toughness training gives you confidence. It’s helped me play well under pressure and cope with injuries. I think it’s essential if you want to perform to your potential. You owe it to yourself to do mental toughness training, and Lisa Brown’s work is so practical because she teaches you skills you can use right away. Stacy Wilson, Olympian, Women’s Hockey “Lisa’s mental toughness program made me a World Champion.” Lisa’s mental toughness online program made me a 2 time World Champion. I was ready to conquer every possible distraction in international competition. I played my best, even in the most high pressure moments. Laura Warner, Team Canada, Ringette “Lisa helped me obtain the mental edge.” Have you ever heard the adage, “If it ain’t broke, don’t fix it”? Well, I was broke and I knew it. I knew Lisa was the person who could help me identify the root of my downward spiral. Lisa helped me “cut to the chase” and identify those things that were holding me back from attaining the mental edge I needed. Together we created a mental plan of attack that allowed me to stay empowered regardless of the circumstances. Lori Sippel, Olympian, Women’s Softball “I’m a better player, physically and mentally.” After mental toughness, I am now a better player physically and mentally. I am able to apply my focus for success. The program put everything into perspective for me. Christine Parris-Washington, Olympian, Women’s Softball “I am more focused and driven.” I am a more focused, driven, and prepared player because of the Courage to Win®. Charmaine Reid, Olympian, Badminton “Lisa’s course was incredibly helpful.” Lisa’s course was incredibly helpful. It’s odd because psychology is my favourite subject in school, but my mental game was seriously lacking. My favourite part would be doing the assignments, I find that they ensure that I’m taking in what is being taught and that I’m applying the lesson on the court. Michelle Stiphout, University Basketball “You made it so simple.” Your information on mental toughness saved me a great deal of money. You made it so simple, be your own mental toughness coach! In the past I would wait for other people to tell me how good I was. Now I can create this confidence from the inside. My national show is at the end of the year and I know I will turn pro. Thank you!” Joella Bernard, Finalist, USA Women’s Heavy Bodybuilding “Lisa’s course is a winner!” Lisa’s on-line mental toughness programme has allowed our athletes, on an individual basis, to gain the mental toughness skills so necessary in today’s world of high performance curling. It’s a winner! Bill Tschirhart, National Development Coach for the Canadian Curling Association “Mental toughness gave me the edge to be elite.” Mental toughness gave me the edge that I needed to become an elite curler. I had always been a good player, but weak mentally. I was able to overcome the one major obstacle that stood in my way. The mental toughness that I now have has helped in sport, life and my work. I am now better prepared to deal with people, because I am more confident. Brad Kuhn, Elite Curler “The Courage to Win® is the reason for my success.” The course has been very enlightening and gratifying. It has moved me further along the road to success and will help me for years to come. I have enjoyed the assignments and the feedback provided. I know that the work I have done with you over the past month or so was part of the reason for my success at my most recent high performance camp! Keith Uthe, High Performance Basketball Official “For the first time I was able to maintain focus!” I am 47 years old. Since I was a kid I liked to play tennis but at that time was expensive for my parents and they couldn`t afford it. Two years ago I had the chance to start having lessons, I thought that for this kind of sport you must start when you are a kid, but I was wrong. Soon I started to play matches and now I am playing in local tournaments. I have to play to 18 years old kids sometimes, and at 47 this is very tough but I like the challenge. Today against all predictions I won a tough match and I know your system helped me do it. I was most of the time down in the score, but I won anyway 4-6, 7-6, 7-6. For the first time I was able to maintain focus in the important moments in a very long match. Thank you very much! Dany Urriza, Tennis Player Tierra del Fuego, Argentina “This program has made me a better coach.” Mental toughness has the athletes confront their Inner barriers and access their self-confidence. I’m a better coach today because I know how to look beyond the x’s and o’s of the game. I relate to my athletes better! Shawnee Harle, Head Coach University of Calgary Basketball

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“The Courage to Win in Sport: How To Perform Your Best Under Pressure” is available internationally and has been ordered by people around the world from such countries as: Canada, US, Australia, UK, New Zealand, Korea, South Africa, Malaysia, Qatar, and India.

Immediate Access
You will have instant access to “The Courage to Win in Sport: How To Perform Your Best Under Pressure“. You will be downloading the file yourself from our secure page, so there will be no wait time. The whole process takes just a few minutes and you’ll be reading your book in less than 5 minutes from right now.

When you get the book, scan it a couple of times and read the parts that jump out at you right away — then go back and read it cover to cover. Try some of the strategies the next time you go out to play. You’ll notice a difference right away, and it will encourage you to try some of the other strategies.

I’m serious when I say you can immediately start having the best performances of your life.

And you’ll use the book as a constant reference as you become a better athlete each year.

Don’t Decide Now… Read “The Courage to Win in Sport” FREE for 7 Days This is possibly the most important investment you’ll ever make in your life as an athlete. I assure you that you’ll be able to use the things that you’ll learn in my eBook to perform better and increase your confidence immediately. This book may have the one exact piece of advice you need, but I want you to be absolutely sure about it, that’s why I’M NOT GOING TO ASK YOU TO PAY FOR IT until you’ve had a chance to read it and see for yourself with your own eyes what it can do for you. When you click on the button below, you’ll be taken to a secure order page where you can download the book for FREE right now (just use a valid credit card for your order… you won’t be charged for a full 7 days). Read the book from cover to cover and you’ll find strategies you can use RIGHT AWAY to to be successful in sport. I promise. Take 7 days to read the book and start applying what you learn. If, after you’ve read the book you decide that it’s not for you… or you didn’t find any useful information in it for your game, simply reply to the email confirmation you’ll receive when you download your copy of the book, write “cancel” in your message, and we won’t charge your credit card at all. If you’d like to keep the book, you don’t need to do anything further. Your credit card will automatically be billed $27 – but not before you’ve had a FULL 7 DAYS to use the materials. I truly want to help you perform with magnificent, consistent confidence. I get emails every day from athletes who are using these materials to DRAMATICALLY increase their confidence and success in sport, and I want to help you too. Click this button to download The Courage to Win in Sport ebook! Price: Just $27 (after 7-day FREE trial) NOTE: (The free 7-day ebook trial is only available with credit cards.) To order using Paypal, please click here (Free Trial Does Not Apply) Have you ever really thought about what it would be like to perform to your potential in sport? Will you master the intangible mental toughness factor that makes you feel unstoppable in competition—no matter who you play with? Will you wake up in the morning excited to get out there because you can predict with utter certainty that you will play your best, even under intense pressure? Will you experience your dream of life-long enjoyment in sport? I want to see this all happen for you. But it’s up to you to take the next step. Click the button below, and get started with this information now. It’s time for you to finally make all of your dreams come true. Just click this button below to get The Courage to Win in Sport ebook! NOTE: (The free 7-day ebook trial is only available with credit cards.) To order using Paypal, please click here (Free Trial Does Not Apply)

Again, you will immediately be sent to our secure server page to download your copy. But, I suggest you act immediately. I do not know how long we will be offering this book for a FREE trial period.

To your success,

Lisa Lane Brown, M.A.
Author, The Courage to Win^®

PS: Download this book, and I will teach you EXACTLY how to apply mental toughness training to your sport for maximum results.

What would your life be like if you had the ability to perform at the upper limit of your talent—consistently? This is the mental toughness ability that separates athletes who reach their goals from athletes who do not.

P.P.S NEW! Listen To Me Talk LIVE About The Courage to Win in Sport, including samples from the book (so you can get an idea of the style and content). Just click on this link now.