Equipped with these four ADVANCED secrets, you will be able to become a top-ranked, star athlete who is able to deliver wins at will.

You will climb the rankings or league…be given infinite playing time…transform coaches, teammates and parents into raving fans...and get your pick of positions, linemates, sponsorships and scholarships. You will have scouts drooling over you, be named to all-star teams, pick up accolades and awards, and gain the respect of everyone in your sport who sees you compete.

Best of all, you will be able to predict and even guarantee winning performances instead of being baffled and ashamed about failing.

Finally, you will reach your potential and live your dreams in sport.

Dear Athlete or Coach,

I have a few questions for you. Please be brutally honest when you answer…

Have you ever worked really hard to prepare for a big competition
– I mean with 100% effort — only to perform far below your ability?

Worse, you had every reason to be confident, but you didn’t know why this happened. In your mind, you knew you were good enough, but for some reason you couldn’t summon the confidence you needed, and you ended up being passive. Here’s another one…

Have you ever started out with a great game plan only to encounter
problem after problem such as a bad start, an opponent who is
‘on fire’, or bad officiating?

Pretty soon, you got that sinking feeling in your stomach that today
just wasn’t your day?

The worst part was that you thought you were mentally prepared until these things crept up on you. And finally:

Have you ever under-performed…whether it was due to fatigue,
a surprising opponent, or simply a sub-par effort…and then had trouble
re-kindling your motivation and confidence before the next event?

You were trying to re-group, but you continued to doubt…and trying to make technical corrections only made you feel worse.

I’m guessing when these things happened, your friends said things like, “You just need to BELIEVE in yourself.”

Or they said, “Don’t worry about it. You’ll do better next time.”

But no matter what they said, you kept thinking about it. In fact, these failures really ate you up inside.

And I’ll bet the reason why it got to you was that you were secretly worried that these disappointments had something to do with your mental game.

Unfortunately, you’re probably right.

Chances are your level of mental toughness did have something to do with your disappointing performance, and things probably would have turned out differently if you would have known how to deal with the situation.

You can prevent these situations from happening and reach your potential…if you know what to do…

NOT knowing how to win under pressure is awful.
It really sucks.

It makes you feel worthless and useless.

It creates a secret self-doubt that follows you everywhere…

You feel a bit embarrassed all the time.

Eventually you start feeling like a FAILURE AS AN ATHLETE.

On the other hand…

KNOWING how to win under pressure feels GREAT.

It feels great not to second-guess yourself all the time…and it feels great to not to worry about what people think of you.

It feels great to have a foundation of confidence underneath your feet…so your opponents fear you instead of you fearing them.

It just feels great knowing how to win.

Winning is one of the best things in life – which is why you must learn how to do it.

Here are the three most common mental mistakes athletes make:

Most athletes are obsessed with winning. They’re thinking about how to perform well and look good. They’re especially obsessed with not choking.

Maybe you’ve been there yourself. I know I have. Many, many times.

The obsession with winning usually comes with another impulse: TRYING TO CONTROL – winning, your performance, and your confidence.

Trying to control leads to PRESSING. When you PRESS, you interfere with your technique rather than let your body lead.

If you’re a tennis player, you’ll try to guide and steer the ball, which messes up your strokes and erodes your game.

If you’re a basketball player, you’ll try to ‘do it all yourself’ and drive to the basket every time instead of reading the defense.

You’ll also pressure yourself to be calm and confident at all times, even when it’s natural for you to be a little nervous or frustrated.

You’ll pressure your teammates to play better, pressures your coach to make changes, and pressure officials to shape up. You take your focus off the event and put it on stuff you can’t control.

None of this leads to a magnificent performance under pressure.

Coaches also PRESS – by correcting athletes, telling them to be confident, and getting angry when the athlete doesn’t perform. Of course, this doesn’t work, because this causes athletes to tense up, over-try, and make even more errors.

Did you know that while there are many stressors and setbacks you can face in competition (a mistake, a bad start, negative coach), one of these affects you more than all of the others combined? I call this your “demon stressor”.

Even confident athletes can fall victim to choking when their demon shows up. If you want to win consistently, you must use an exact process for defeating your “demon stressor” (…and it’s not positive thinking – because all too often, there is nothing positive about this stressor).

Do you ever over-criticize yourself for under-performing?

You might find this shocking, but here’s the truth: Frustration is NOT a problem if you know how to handle it. If you’re a competitive athlete, it’s natural to get mad when you’re losing.

But most athletes make the mistake of channeling their frustration towards themselves in a way that’s destructive and makes them passive and depressed.

If this describes you, not only are you going to be on an emotional roller coaster, you’ll be tough to coach.

Here’s why: When you over-criticize yourself, you create shame. You are assuming you cannot get the performance you want from yourself. This is based on a view of yourself that says, ‘I can’t do it.’

So what should you do instead?

I’m so glad you asked…

The solution, my friend, is to stop trying to win without a mental toughness roadmap…stop beating up on yourself emotionally…and start learning proven, ADVANCED mental toughness strategies that superstar athletes know and use every day.

And here’s how…

I’m going to give you 3 simple, ADVANCED mental toughness secrets for winning under pressure.

Use these 3 simple, ADVANCED secrets to win under pressure consistently.

Winning starts with mastering FEAR and performance anxiety…in fact the single most critical skill you’ll ever learn is how to create an unshakable confidence and BELIEF in yourself as an athlete.

When you develop this unshakable confidence you’ll notice some surprising changes will start to happen…

Setbacks and mistakes that used to rattle you will suddenly become non-issues…even to the point of not bothering you at all…your confidence will always be there, inside you, ready to carry you to victory.

Sadly, this kind of breakthrough confidence isn’t something you can “decide” to have.

Without the right guidance, it can take years of trial and error…and it’s easily wiped out if you’re not careful.

If you REALLY want to win consistently under pressure, you must learn this key step.

You need to learn the skill of creating breakthrough confidence in yourself.

Luckily through my own research and personal toil I’ve developed several ‘magical’ strategies for mastering fear and skyrocketing your confidence NOW.

I’ve discovered ways any athlete can make stunning, potent changes that transform their confidence overnight…not matter where your confidence is now…and it won’t take you years.

When you get your athletic confidence mastered, you’ll be shocked how quickly your performance falls into place.

What’s even better is that you’ll never again have to worry about ‘losing your confidence’ and wondering where it went.

Have you ever felt in control of a competition only to have an opponent do something quite unexpected, totally robbing you of momentum?

Ever woken up on game day feeling flat for no apparent reason?

Have you ever found yourself so overwhelmed with nerves you could barely swallow?

The simple truth is that these situations happen ALL THE TIME, even to superstars…and all too often athletes end up losing because they don’t know how to handle their ‘inner game.’

I’ve discovered that the key to preventing losing is having a specific, effective mental toughness strategy for each of these situations…whether it is intense performance anxiety, an opponent who is shocking you…feeling flat or fatigued on the big day…and anything else that may arise.

For example, imagine you had a strategy for dealing with early mistakes in a competition EVERY TIME so you could trigger breakthrough confidence under that circumstance — and maintain it…

…and for the rest of your life you could easily overcome setbacks no matter what was happening around you…and dominate…

Now, imagine you had a SURE-FIRE psyche up method for guaranteeing a killer start even when you wake up flat on the Big Day…so you no matter how the day starts out, you are psyched to win…

Are you reading my mail on this?

When you have GUARANTEED, proven methods for conquering every situation you find yourself in competitively, you can literally predict your performance in big competitions.

You can take the guesswork out of it – you can know, beyond a shadow of a doubt, that you can trust yourself to shine under pressure.

You will FINALLY break free of the destructive cycle of shame that follows you when you choke.

The fantastic thing is that you can use these techniques immediately and start seeing results.

When you have hidden cache of established methods that work, you get an almost “unfair” advantage over all your competitors – and you escape the fear that you’ll never reach your true potential.

One of the most important elements of becoming a champion is taking control of your destiny as an athlete.

I’ll admit…there are some athletes who were destined for greatness right from the start.

But the reality is that many superstars today – including NBA basketball MVP Steve Nash – DECIDED to become superstars…and methodically set about making it a reality.

It’s crucial that you take charge of your destiny as an athlete NOW, even if you don’t have professional or Olympic aspirations.

See, the mistake most athletes make is that they set “achievable” goals.

They don’t aim for what goals they REALLY want because they think there is too much competition.

Problem is, there is a lot more competition for achievable goals than lofty ones.

If you want to truly reach your potential, you must learn how to separate yourself from the pack by maxing out on your unique talents as an athlete.

You’ll be astonished at how easy and simple this is if you just follow the method I lay out for you.

There is no greater feeling than mapping out a destiny for yourself and then becoming the athlete you always knew you could be.

If you aren’t winning consistently – the way you should be – I know you’re not doing these three things.
Which makes me wonder, WHEN you are going to get on board and do them?

If you are ready to finally catapult yourself to the next level in your sport, I’ve created an amazing ADVANCED Program that will radically improve your ability to win consistently and command respect in your sport.

This is your golden opportunity to learn my finest ADVANCED concepts so you can enjoy unparalleled mental toughness and breakthrough confidence.

My program is called, “The Courage to Win^® in Sport 30 Day ADVANCED Home Study Program.” It is very likely the most effective program on the planet for winning consistently under pressure and reaching your potential as an athlete.

This audio and written program lays out my most prized ADVANCED tutorials, secrets, strategies, methods, concepts and techniques that took 14 years to piece together.

You get the advantage of learning all my best ideas from the comfort of your own home.

**Warning: This program is not a re-hash of traditional sport psychology techniques such as goal-setting, visualization, or positive thinking. It goes way deeper than most of these techniques and will literally ‘blow the lid off’ what you’ve heard for years…

There are two ways you can use this program.

1. If you’re an athlete, the program is laid out so simply that you can take yourself through the tutorials each for the next 30 days (or, take longer and do it at your own pace). We provide unlimited email mental toughness coaching for you. Any time you have a question or need clarification, just shoot us an email and we’ll get right back to you.

2. If you’re a coach, you can take your athletes through it. The program is laid out so simply that if you can read, you can present it to an athlete–no special background or skills are required. Or, you can simply give it to your athletes as a self-guided program. It’s literally ‘paint by number’…in fact, that’s the real genius of the program.

Here are the materials you get:

• Four Courage to Win^® in Sport Lessons – Delivered via email once a week for 30 days. Each weekly lesson includes Mental Toughness Action Assignments for your athletes.
• Weekly Action Training Audio DVDs – An Audio Series from Lisa that guides athletes step-by-step through their weekly lessons.
• Lisa’s Weekly Coaching Answers to your athletes’ Mental Toughness Action Assignments based on work with over 2,000 athletes.
• Unlimited FREE Telephone and Email Support – Having a Courage to Win^® coach support you or your athletes through the process can make the world of difference. Whenever your athletes have a question or issue they cannot solve on their own, they can consult with one of our certified Courage to Win^® mental toughness coaches.
• BONUS GIFT – Complete RE-PRINT Rights – You get complete legal re-print rights so you can share this entire program with all your athletes, who will use it as a powerful, ongoing reference.

Each week for 30 days, you’ll receive a unique The Courage to Win^® in Sport online tutorial. As soon as you sign up, you’ll have instant access and be downloading the file yourself from our secure page in just a few moments, so there will be no wait time. You’ll receive each lesson in written and audio DVD format.

Unlike most personal development products, which take ten days to two weeks to receive, and which most people simply put on their shelf, we will be in constant contact with you, pulling you through your training and keeping your momentum going.
Here’s what each tutorial includes:

Approximate length 19 pages, including 6 mental toughness action assignments and a lesson summary. Here is a glimpse of just a few teachings in this lesson:

• The REAL Source of Confidence in Sport. There is only ONE foolproof, guaranteed, take-no-prisoners genuine source of confidence in sport, and cultivating it is the most important skill you will ever learn as an athlete. Armed with this powerful secret, you will be able to render yourself impervious to underachievement and ascend to never-before-imagined heights in your athletic career – pg. 4
• Become Immune to Underachievement. There is a little-known yet widely acclaimed breakthrough discovery in psychology in the 20th century that, for the first time ever, revealed the root cause of underachievement athletes – pgs. 6-8
• Three Giant Mistakes Athletes Make With Their Inner Game. Virtually every failure in sport can be attributed to one of three mistakes: trying to control the outcome, over-criticizing yourself, or getting blown away by a major distraction. If you suffer from any of these three mistakes, you will learn how to escape them once and for all – pgs. 5-6
• How to Cure the Fear of Failure. The dilemma? It’s that most sport psychology ‘techniques’ for confidence (affirmations, positive thinking) pump you up temporarily, but the moment you stop using them, the fear comes back. This is because these ‘techniques’ do not address the root cause of fear and low confidence. You will finally learn the real antidote to fear and how to use Olympic sprinter Michael Johnson’s sneaky trick for curing it when the pressure seems unmanageable. You won’t believe the inner security this knowledge will provide – pgs. 8-10
• GOALS. How to set meaningful, inspiring goals for training and competition that actually motivate you. This is an extremely sensitive and critical part of becoming an accomplished athlete. Lisa provides three trade secrets to mold your goal into the perfect fit for you, including an Olympic gold medalist’s innovative method for overcoming the fear of failure when goal-setting – pgs. 11-16
• Commitment, Commitment, Commitment. Every sport requires discipline. Discover the best ways to inspire yourself to take daily action on your most cherished goals, no matter what. This is holy grail…there is no value in any kind of goal-setting unless you are going to ACT – pg. 17

Approximate length 21 pages, including 10 mental toughness action assignments and a lesson summary. Here is a glimpse just a few teachings in this lesson:

• Create Unstoppable Confidence In High Performance, High Pressure Situations. There is a core reason even top performers like tennis star Steffi Graf lose their confidence from time to time. Learn the best possible method for creating unstoppable self-confidence in demanding performance. This is a powerful strategy for unleashing the hidden confidence within that you can implement within minutes – pg. 18
• The key to preparing for the stressors and distractions of high level competitions you’ve never faced, such as provincial, national, and Olympic championships – from Jan Betker, Olympic curling champion – pgs. 4-5
• The Magic of ‘E.V. – Every top performer uses this technique to restore momentum when his confidence, motivation, and discipline temporarily falter. This magical technique astonishes even the most cynical of cynics by injecting them with surprising energy and confidence – pgs. 12-13
• Never Dread Performance Anxiety Again. Discover the strategy for expertly reducing performance anxiety in yourself, no matter what form it takes: nerves, passivity, or choking. Using this simple strategy you will have the capacity to cure performance anxiety with lightening speed, never again having to dread unhappiness or low confidence – pgs. 9-10
• Why Positive Thinking Is Overrated. If you are haunted by self-limiting beliefs such as ‘I’m unlovable’, ‘I’m not enough’, or ‘I can’t’, there’s a reason…and it IS under your control – pgs. 6-7
• How To Steel Yourself To Become A “Tough Competitor” – How to steel yourself for certain highly charged, emotional competitive situations so you are ready when such confrontations come around (from hockey superstar Wayne Gretzky himself) – p. 2
• What you should say to yourself in the seconds leading up to the start of your event (but NEVER say out loud), from Muhammad Ali, the most successful athlete of the last 100 years – p. 3
• How To Laugh At Fear – A professional musician’s method for laughing at fear (that he learned playing the Grammy awards!) – p. 3

Approximate length 21 pages, including 10 mental toughness action assignments and a lesson summary. Here is a glimpse just a few teachings in this lesson:

• How to Deal with Adversity in Competition. Most athletes are not in control of their performance. If circumstances are good, they perform well; but when things don’t go their way, they tend to perform poorly. The very best athletes know exactly how to re-focus when bad things happen to them in competition. I will show you exactly how to identify your stressors and how to overcome them so you can stay on your “A” game no matter – pgs. 3-4
• A five minute exercise that you can use to identify your “demon stressor” – the one stressor that causes you to lose confidence in competition. (Use this knowledge to put together a devastatingly powerful plan for defeating your rock when it shows up in competition) – pgs. 7-8
• How to Unlock Hope. A clever, proven tactic to unlock hope when the outlooks seems bleak — originated by Martin Seligman, the world’s leading authority on optimism. This is going “undercover”. Pulling back the curtain to see the Wizard to learn THE time-tested strategy for defeating pessimism. With this simple tactic, you can create momentum literally out of thin air – pgs. 7-9
• The Dahlai Lama’s Secret for Removing Self-Pity. Using this basic concept, you’ll free yourself from misery and move rapidly towards contentment with your athletic efforts – pg. 10
• The Mystery of Procrastination and De-Motivation Uncovered. When you come up against an inner barrier such as procrastination or de-motivation, it’s as confusing as it is frustrating. We’re all a bit dysfunctional. At its essence, there is only one way to truly eliminate procrastination, and it’s not by using an artificial psyche up…it’s by aligning your unconscious intention with your conscious intention – pgs. 15-16
• A five minute exercise that you can use to identify your “demon stressor” – the one stressor that causes you to lose confidence in competition. (Use this knowledge to put together a devastatingly powerful plan for defeating your rock when it shows up in competition) – pgs. 6-7
• What to do when you’ve suffered a traumatic loss that seems unbearable (Trust me. This is a situation you must address or risk choking again and again) – pg. 20
• How to Profoundly (and Quickly) Enhance Your Self-Esteem You’ll peel-back-the-curtain and eavesdrop on Lisa’s self-esteem crisis at the age of nineteen, including her innovative and life-changing solution for it. Many psychologists do not know this solution – pg. 13
• The Magic of Optimism. Why some athletes are simply unbeatable down the stretch – this is a truly awesome secret that can literally snatch victory from the jaws of defeat! – pg. 6

Approximate length 29 pages, including 5 mental toughness action assignments and a lesson summary
Here is a glimpse of just a few teachings in this lesson:

• Here’s One of My Favourites! – The Leadership Mindset that sets you up for success in your relationship with teammates, opponents, and coaches that is one of the most potent strategies you can use to reinvent yourself in the mind of everyone around you. Dr. Stephen Covey of the Seven Habits series preached a variation of this strategy for years, and hundreds of Lisa’s clients have transformed their relationships using this same strategy. If you fully understand it, it’ll alter the way you look at your relationships and everyone around you – p. 2
• The Five Relationship Breakthroughs: The five relationship breakthroughs that transformed the lives of coaches, leaders, bosses, and sports captains on my client list for over a decade. Those who understand these dynamics have not only enjoyed more respect, admiration, and passion from every person in their lives—-they have completely altered the other person’s experience of them – pgs. 3-6
• The Trade Secrets of Pro Leaders. You’ll learn two killer methods to motivate teammates, no matter how stubborn they seem. These methods will allow you to skillfully dissolve their resistance to working hard and being supportive team players. With these methods, you will ethically gain the respect of any teammate, coach, or competitior – pgs. 6-8.
• When Your Drive is Failing, Where to Look for Inner Strength (a quick, six minute exercise inspired by Celine Dion) – pg. 15
• The Pavlovian Attraction Principle. You know the experiment: the dog is programmed to associate a bell with food, so whenever a bell rings he comes running. Well, unknown to you, your coach, teammates, and competitors have been PROGRAMMED WITH DEEPLY IMBEDDED COMMANDS HE IS HELPLESS TO IGNORE, and all you need do is match up your communications to trigger those commands (I’ll tell you how. It’s easy)…and these people will immediately offer you love, friendship, and respect – pgs. 10-14
• The Three Tipping Points: There are only three Tipping Points, where an athlete or coach is moved to trust you and cooperate or to distrust you and feel uncertain about doing what you ask – pg. 21
• How to Ooze Charisma. Do less, get more. You will learn exciting new ways of communicating with teammates, coaches, and competitors (and yes, even officials) that will cause them to seek out your opinion, hang onto your every word, proffer help, and pursue you for quality time. These are not ‘pie in the sky’ theories explaining concepts you already know like Trust or Communication you already know. They are hard-hitting, practical step-by-step instructions for making yourself irresistible – pg. 22
• The Mistake Too Many Athletes Make that communicates instantly to coaches that are needy and insecure and guarantees they will not be trusted in key situations (if you focus on ONE THING in this training, make sure it’s this) – pg. 23
• How to Say ‘No’ Without Arousing Hostility – One of the single biggest challenges you face is finding time to do quality training, because there are an infinite number of ‘time vampires’ out there trying to suck your time and energy. Using Lisa’s simple 4 step formula, you can say No to anyone without arousing hostility – pg. 26
• What to Say Under the Fire of Criticism. It is easy to neutralize anyone who is criticizing you, including other athletes, coaches, and parents. You’ll be surprised how effortless it is to respond to criticism with mental toughness once you learn this time-tested method – pg. 27
• Would You Like to Know the One Factor – Above All Else – That Guarantees Relationship Success? We thought so. On page 28, Lisa explains the rare relationship skill that assures smooth sailing in leadership and friendship – p. 4

You also get:

To give you FAST START and have you blast through this training at lightening speed, Lisa has recorded special Action Training Audio DVDs for you to listen to and watch as you go through each lesson.

You can also listen to these audio presentations in your car or even on your ipod/iphone. Below is a sample screen capture of an Action Training Audio DVD from Lisa. Click on the play button below to listen to 60 seconds of this training:

Listening to these Audio DVDs is just like sitting in LIVE on Lisa’s Courage to Win^® in Sport Seminar!

You’ll also get the following two Giant Gifts:

Program Format

The Courage to Win in Sport ADVANCED 30 Day Program^® is delivered in ways: written, audio, and video (Acrobat (pdf), MP3 and MP4 formats). You can pick the one that suits your learning style the most, or use all three. Almost all computers have Adobe Acrobat Reader pre-installed, and Adobe Acrobat is compatible with all PC and Macintosh computers and devices so that you can download them and take them with you anywhere you go.